Branding and Logo Design

Black and Color was born from our DNA: It is bold, experimental & authentic.

We celebrate beauty in diversity and strength in creativity, enabling us to present work that is both reflective and disruptive.

Creative Exploration

Logo

The logo consists of three elements: the "+" symbol represents the additive value our brand brings to our customers.

It signifies the positive impact and additional benefits that come with our products and services.

The Wordmarks: These are two distinct typographic treatments that express our brand's duality and balance:

"Black": Cast in a bold typeface, this wordmark epitomizes strength, sophistication, and clarity. It is designed to stand out and convey confidence and reliability.

"Color": Rendered in a handwrite font, this wordmark adds a personal touch, suggesting creativity, approachability, and warmth. It reflects our brand's human side and its connection to the artisanal craftsmanship. The following pages detail the principles behind these elements and how to utilize them to represent black and color in the most effective manner.

These colors are used on all pieces of Black and Color communication in one form or another.
A secondary palette is used as accent colors to help bring vibrancy to the visual system.
Make sure to use the color values for our brand as shown below. The Pantone colors should be used for print. 1500s, when an unknown printer.

To establish the proper management of our brand, it is essential to stipulate the correct uses, that is, the way in which the Black and Color logo can and should be used.