HEM- Branding, Naming & Design

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HEM is a brand of artisanal and organic honey, produced in New York orchards.

I worked on the brand’s development from the ground up, shaping everything from its name to its visual identity.

The process began with naming, exploring concepts that conveyed the natural and premium essence of the product. "HEM" emerged as a refined and memorable choice, evoking authenticity and tradition.

 

For the branding, I designed a visual identity that balances craftsmanship with a modern approach, using a nature-inspired color palette, distinctive typography, and a clean yet warm aesthetic. Every element was crafted to communicate the purity of the product and its deep connection to the environment.

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The label and graphic design further reinforce the brand’s personality, ensuring consistency and differentiation in the market. Through this project, I successfully combined creativity and strategy to build a strong and appealing identity.